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	<title>Irie Media &#187; controller</title>
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	<description>Food. Beer. Photography. It&#039;s garlicky... but delicious.</description>
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		<title>The power of LASERS!</title>
		<link>http://www.iriemedia.com/2009/08/the-power-of-lasers/</link>
		<comments>http://www.iriemedia.com/2009/08/the-power-of-lasers/#comments</comments>
		<pubDate>Mon, 10 Aug 2009 16:54:24 +0000</pubDate>
		<dc:creator>Irie</dc:creator>
				<category><![CDATA[Here and There]]></category>
		<category><![CDATA[art]]></category>
		<category><![CDATA[controller]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[futuristic]]></category>
		<category><![CDATA[interactive]]></category>
		<category><![CDATA[Interface]]></category>
		<category><![CDATA[intuitive]]></category>
		<category><![CDATA[laser]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Video]]></category>

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		<description><![CDATA[Who doesn&#8217;t like lasers?  I mean the non-vaporizing your friends kind of course, but still.
Somehow these guys have used lasers to both track objects and draw as well.  

I love this. A completely invisible interface that&#8217;s still perfectly intuitive.  Who knew you could create a ground-breaking device that doesn&#8217;t even need an [...]]]></description>
			<content:encoded><![CDATA[<p>Who doesn&#8217;t like lasers?  I mean the non-vaporizing your friends kind of course, but still.</p>
<p>Somehow these guys have used lasers to both track objects and draw as well.  </p>
<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/fBxPYhOnKv0&#038;hl=en&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/fBxPYhOnKv0&#038;hl=en&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object></p>
<p>I love this. A completely invisible interface that&#8217;s still perfectly intuitive.  Who knew you could create a ground-breaking device that doesn&#8217;t even need an instruction manual! Amazing.</p>
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		<title>iPhone as a genius marketing tool?</title>
		<link>http://www.iriemedia.com/2009/06/iphone-as-a-genius-marketing-tool/</link>
		<comments>http://www.iriemedia.com/2009/06/iphone-as-a-genius-marketing-tool/#comments</comments>
		<pubDate>Sat, 06 Jun 2009 18:05:06 +0000</pubDate>
		<dc:creator>Irie</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Here and There]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[controller]]></category>
		<category><![CDATA[futuristic]]></category>
		<category><![CDATA[Interface]]></category>
		<category><![CDATA[iPhone]]></category>

		<guid isPermaLink="false">http://www.everythingsirie.com/iriemedia/?p=38</guid>
		<description><![CDATA[iPhone as a genius marketing tool?
Useful? Probably not.  Possible? Absolutely.  As a matter of fact, it&#8217;s here.
While new ways to advertise to us usually don&#8217;t make me happy, this new technology is quite cool.  The ability to walk up to any interface and control it with your iPhone is something with HUGE [...]]]></description>
			<content:encoded><![CDATA[<p><strong>iPhone as a genius marketing tool?</strong></p>
<p>Useful? Probably not.  Possible? Absolutely.  As a matter of fact, it&#8217;s here.</p>
<div id="attachment_39" class="wp-caption aligncenter" style="width: 425px"><img class="size-full wp-image-39" title="iPhone as an Advertising tool" src="http://everythingsirie.com/iriemedia/wp-content/uploads/2009/06/282.jpeg" alt="iPhone owners can use their phone to control an interactive advertisement." width="415" height="276" /><p class="wp-caption-text">iPhone owners can use their phone to control an interactive advertisement.</p></div>
<p>While new ways to advertise to us usually don&#8217;t make me happy, this new technology is quite cool.  The ability to walk up to any interface and control it with your iPhone is something with HUGE potential.  I just hope someone jumps on this and makes it useful to us.</p>
<p>Imagine: Walking into In&amp;Out and ordering your whole meal from next to the napkins.  Or buying movie tickets and snacks then picking them all up at once.  Or when you are looking at clothes, being able to see them in full controllable 3d before you even have to try them on.<br />
Sure some would say this is just a way to make us lazier, but I think it&#8217;s a way to make us more productive with less work, thus increasing our ability to go do stuff that really matters.  Or so I hope.</p>
<p><a href="http://www.campaignlive.co.uk/news/911190/Consumers-creative-control-digital-posters-new-iPhone-platform/&amp;title0=Consumers%20get%20creative%20control%20on%20digital%20posters%20through%20new%20iPhone%20platform%20-%20advertising%20news%20-%20Campaign">Consumers get creative control on digital posters through new iPhone platform</a> &#8211; Via <a href="http://www.campaignlive.co.uk/">Campaign</a></p>
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